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The Coffee Story
Early Years
The origin of coffee remains a mystery. Legend has it that an Ethiopian goatherd, Kaldi, was the first to notice the bush full of red fruit. He found his goats had suddenly become very energetic and became curious. He tried out the berries and felt a rush of energy. This was roughly around 850 A.D.

Excited about his discovery, Kaldi reported his findings to the local monastery. The abbot made himself a drink with these berries and found that he remained alert through the long hours of his evening service. The word of the amazing berries quickly spread across the monastery and beyond.

While one is not sure whether Kaldi and his goats existed, the chances of coffee originating from a plateau in Ethiopia is high. The Kaffa region has shown high potential for its growth over centuries.

The Persian physician and philosopher Razi was perhaps the first person to document coffee and its uses. He noted its medicinal benefits in its notes.


16th Century
Coffee reached the Arabian Peninsula and Ottoman Empire. The first coffeehouse emerged in Constantinople. Soon they were all over the Middle East.
17th Century
Venetian Merchants brought coffee to Europe. The Catholic Church called it "the bitter invention of Satan." But Pope Clemente VIII liked the taste and declared it delicious. Soon there were coffee houses all over Europe and in America.
18th Century
The Dutch and French try to home-grow them, away from the tropics. The Arabs made the beans infertile to preserve their monopoly. The Dutch set up prosperous plantations in Surinam, Sumatra, and Ceylon. French set up theirs in Saint-Domingue and Martinique. Coffee plantations soon spread through Central and South America.
19th Century
1st Wave of Coffee.
Increased consumption.
Age of the mass marketers.
20th Century
Coffee reached the Arabian Peninsula and Ottoman Empire. The first coffeehouse emerged in Constantinople. Soon they were all over the Middle East.

NuWave
1998
1. Gourmet Coffee Roaster
2. Coffee Mill

1999
1. Precision Coffee Roaster
2. Burr Grinder Deluxe
3. Thermos Collection
21th Century
3rd Wave of Coffee.
Specialty coffee movement. Focus on artisanal coffee and gourmet roasters.

2003
Award-winning i-Roast Coffee Bean Roaster
2005
i-Roast2
2018
BruHub-3-in-1Brewing Hub